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Price has been a part of your life ever since the day one of your parents handed you a crisp green bill and let you pay for your first ice cream cone. For the majority of your adolescence, price was nothing more than a barrier keeping you from satisfying your insatiable wants and desires. Still later, you learned that price is grounded in the cost of production and the profit margin that the retailer desires. What if price is not just an economic term?

The price of a product is more than what i